The CEO briefcase started as we saw a void in pretend play dress up items for young boys.

I have four kids: one girl and three boys. My daughter is the oldest and often wanted to play pretend with her younger siblings. This led to my sons carrying around my daughter’s purses and handbags, and they kept asking for a ‘boy bag.’

I searched for ‘little boy pretend play items and briefcases,’ but could not find one. So, the Child Executive Officer, CEO, was created with their first product, the pretend play briefcase.

CEO is a pretend play brand hoping to bring all the “fun” adults have with their accessories to children.